(A well established brand in Health & Household category)
(Feb 2025 – April 2025)
We began working with Health & Household Space in February 2025, as the brand prepared to scale beyond its early growth plateau. Positioned within the competitive health & household category, Health & Household Space had strong demand — but its advertising lacked profitability, structure, and clarity on what was truly driving returns.
Our initial audit uncovered critical inefficiencies: spend was scattered across inefficient keyword targeting, CTRs were low, and ad decisions were being made without SKU-level profit insights. Despite having a great product, performance wasn’t being maximized — that’s where Victorix came in.
We rebuilt the brand’s advertising foundation from the ground up: introducing bid segmentation, real-time profit tracking, and campaign architecture focused on visibility and rank acceleration. Every strategic shift we made aimed at one outcome — more profit, not more spend.
Key Challenges Before Victorix
- High TACoS from scattered spend and inefficient bidding
- Campaigns lacked keyword structure, causing overlap and bloat
- Keyword cannibalization: multiple campaigns competing for the same terms, inflating spend without incremental sales
- Budget flowed reactively instead of through structured, ranked targeting
