egan working with this brand in February 2025, just as the brand was preparing for a key Q2 expansion. As a premium, science-backed supplement line selling exclusively on Amazon, this brand had the product — but struggled to scale profitably through ads.
Our initial audit revealed major inefficiencies: Over 40% of ad spend was tied up in high-ACoS campaigns and creative assets lacked the performance hooks needed to win clicks in competitive supplement categories.
That’s where Victorix stepped in — acting as their Amazon Advertising Growth Partner, not just a vendor.
When we took over the account, the brand was overly reliant on its top 10 products, while the remaining 24 ASINs remained under-optimized and overlooked. We began scaling these low-selling products by setting weekly growth targets for the low-velocity SKUs. In just six weeks, we achieved a 64% month-over-month increase across these underperforming items. This shift not only diversified revenue streams but also reduced risk by expanding sales contribution across the entire catalog — turning previously forgotten ASINs into profitable growth drivers.
We rebuilt their advertising system with keyword-level segmentation, routine creative testing, and product-level profitability monitoring — converting wasted budget into controlled, margin-rich growth.
Key Challenges Before Victorix
- TACoS stuck with over 40% of ad spend going to low-converting terms
- Campaign bloat — poorly structured campaigns with hundreds of inactive keywords
- Low CTR on static creative assets, no A/B testing in place
- Lack of real-time profitability tracking — missing clear decision-making insights
Our 5-Phase PPC Turnaround Strategy
1. PPC Account Cleanup
We purged over 5,000 low-performing keywords and consolidated campaigns to tighten tracking and budget control.
2. Ranking Acceleration via Keyword Isolation
We designed ranking campaigns around core high-volume keywords. This allowed us to control exact bid pressure, maximize top-of-search visibility, and drive steady organic rank improvements across FL’s top ASINs.
3. Bid Optimization & Negative Keyword Control
Implemented dynamic bid rules to push top-converting SKUs. Blocked 700+ irrelevant ASINs and search terms.
4. Real-Time Profit Monitoring via SellerBoard
Integrated SellerBoard to track SKU-level net profit and TACOS — guiding every strategic shift.
5. Creative Refresh & Sponsored Brand Test Loops
We refreshed ad creatives weekly and A/B tested custom headlines and visual hooks, increasing CTR by over 40%.
