Leveraging Amazon Ads’ full suite, we executed a strategic rebuild for Supplement Brand that slashed costs, lifted visibility, and beat Last Q1 revenue target.
| Category | Health & Wellness / Supplements |
| Project Timeline | 12/2024 – 04/2025 |
| Services | Sponsored Products, Sponsored Brands (Video), Sponsored Display, Creative Testing, Amazon Post |
| Platforms | Amazon (US) |
Black Highlight Block (right side)
| TACoS REDUCTION | –24 % |
| ROI SURGE | +216 % |
| NET PROFIT GROWTH | +124 % |
Supplement Brand Amazon PPC Case Study (Dec 2024 – Apr 2025)
We began working with Supplement Brand in December 2024, just as the brand was preparing for a critical Q1 push. As a fast-growing, science-backed supplement line exclusively on Amazon, the brand came to us with a clear challenge:
Our initial audit revealed major issues: over 30% of spend wasted on high-ACoS terms, SKU cannibalization on branded keywords, and outdated ad creatives holding back CTR.
That’s where Victorix stepped in — acting as their Amazon PPC Growth Partner, not just an agency. We rebuilt their ad foundation with strategic keyword architecture, biweekly creative testing, and rigorous budget control — setting the stage for sustainable, high-ROI growth.
Performance Highlights
- Ad Revenue (90 Days): $3.92M
- TACoS: ⬇ 24% (30.98% ➜ 23.47%)
- ROI: ⬆ 216% (19.99% ➜ 63.42%)
- Net Profit: ⬆ 124% ($180K ➜ $404K)
Key Challenges
- 32% budget wasted on high-ACoS keywords
- SKU cannibalization on branded terms
- Stockouts disrupted bids and rankings
- Generic ad creatives limited CTR
Our 5-Step PPC Strategy
- Campaign Hygiene: Removed 4.8K poor terms, cut waste -19%
- Keyword Architecture: 86 SK campaigns, max TOS exposure
- Creative Testing: Biweekly headline/lifestyle refreshes improved CTR by 44%
